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15% OFF YOUR FIRST ORDER

Use code NEWBTA15 at checkout

Why shop with us?

  • Made in the UK

    Crafted locally with care, quality, and attention.

  • Worldwide Shipping

    Delivery available to customers around the globe.

  • Sustainable Choices

    Thoughtfully made to order, with the planet in mind.

  • Quality you can Feel

    Timeless quality for every day and every season.   

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About

We create design-led streetwear and merchandise for fans of British Touring Cars who want more than just team gear. Inspired by the energy of race day - from the campsite to the trackside - our collections embody the spirit of the BTCC. We’re here to celebrate the camaraderie, pride, and passion of the fans who make this sport what it is, with bold, high-quality pieces made to wear anywhere.

Mission

To fuel the BTCC fan community with standout streetwear and design-led merchandise that celebrates the culture of British Touring Cars. We aim to be the brand you reach for - whether you’re in the grandstands, sat on the grass banks, at the pub, or relaxing at home watching the replays. 

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WHAT PEOPLE THINK

★★★★★

The perfect blend of modern cool designs paired with good quality clothing. There is such a great range of things to choose from too. So glad I came across this store.

- JON HUTCHINS